TextAisle

Rows of words about fashion, style and anything else about which i feel knowledgeable at the time

Wednesday, April 29, 2009

Matthew Williamson for H&M

Matthew Williamson's capsule collection for H&M is launching in two phases. The first phase, made just for women, debuted this week. More items, including a men's line, will show up in May. Given his palette, it's hard to imagine Matthew Williamson designing for any season other than Spring/Summer, so at least that part of the collaboration seems to make sense. You can check out the collection here.

If you've never visited the H&M website, you should check it out. It's incredibly user friendly, is fun to navigate, and you can even create a virtual you to try on clothes in their dressing room.

My only real familiarity with Matthew Williamson comes from his stint as designer at Emilio Pucci for the past three years (a relationship that came to an end last year). He has a reputation for dressing British party girls. Nothing challenging, just fun clothes for the really rich and tan and skinny. One look at the H&M stuff confirms that his aesthetic is all over the collection. Many of the items are done in silk, which helps explain the high price tags (at least by H&M standards). The gray washed silk jumpsuit is fetching, but would you drop $250 on a jumpsuit from H&M, regardless of its design provenance?

posted by Chris at 5:53 PM

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